ParaMed ~ Beyond Expectations
Client; ParaMed Home Health Care a division of Extendicare Canada Inc.
Beyond Expectations; ParaMed’s customized and unique customer care program is a four-part series including 4 videos, participant workbooks and facilitator manuals all designed to enable and support significant culture change throughout the entire organization. Initially executed over a one year period, it is the standard for all orientation and on-boarding at every level within the company.
The videos feature real employees telling their stories of inspiration and service beliefs along with the host Jodi Flanagan. ParaMed’s brand promise; Extraordinary experiences with incredible people, was the guiding principles on which the entire program was designed.
A comprehensive and multidisciplinary team from within ParaMed’s organization supported the editorial process while all writing, production, casting, filming, editing, creative and hosting was accomplished by accompany .
It is a fantastic platform to support culture change and to consistently present ParaMed’s service model. Consider emulating this format with your company.