ParaMed – Beyond Expectations
Client; ParaMed Home Health Care a division of Extendicare Canada Inc.
Beyond Expectations; ParaMed’s customized and unique customer care program is a four-part series including 4 videos, participant workbooks and facilitator manuals all designed to enable and support significant culture change throughout the entire organization. Initially executed over a 4 quarter period it is the standard for all orientation and onboarding at every level within the company.
The video’s feature real employees telling their stories of inspiration and service beliefs along with host Jodi Flanagan. ParaMed’s brand promise; Extraordinary experiences with incredible people, was the guiding principles on which the entire program was designed.
A comprehensive and multidisciplinary team from within ParaMed’s organization supported the editorial process while all writing, production, casting, filming, editing, creative, and hosting was accomplished by Accompany team members.
It is a fantastic platform to support culture change and to consistently present the service model. Consider emulating this format with your company.