This Senior Living marketplace experienced explosive growth with no less than five recent new builds in their primary market area. The competition had stolen the top market positioning that Chelsey Park Retirement Community had enjoyed and profited from for years.
Marketing Performance Consulting
accompany was asked to author, create and produce a fully customized Marketing and Communications Toolkit for distribution to all ORCA members. In addition, a series of speaking engagements were booked to introduce the MarCom Toolkit and further to educate on digital and social media as well as other marketing skill-sets.
Levante Living had recently purchased this residence that had been a positive and popular senior’s residence in this small town in Southwestern Ontario for many years. Within the previous year, a competitor had entered the very small marketplace and disrupted the steady flow of new residents at Wallaceburg.
Oakcrossing Retirement Residence in London Ontario had been in operation for one year when new rentals appeared to stall. accompany was asked to perform a Marketing Environment Audit to confirm management’s theory and to support changes necessary to get back the momentum that the project had experienced in its initial opening phase.