Marketing Environment Audit, Occupancy Performance Consulting, Professional Sales Training

Levante Living: Wallaceburg

The Challenge

Levante Living had recently purchased this residence that had been a positive and popular senior’s residence in this small town in Southwestern Ontario for many years. Within the previous year, a competitor had entered the very small marketplace and disrupted the steady flow of new residents at Wallaceburg.

The leadership team had discussed and made improvements in many areas and were still not seeing occupancy levels return to a profitable place.

The Discovery

The accompany Marketing Environmental Audit formulated a plan that set Wallaceburg Retirement Residence on a positive journey over the next year.

Although there were five recommendations that drove strategy over a year of working together, the most significant included restructuring the care and services package offered. For 28 years Wallaceburg Retirement Residence had offered a singular “All-Inclusive” pricing package. This outdated model had negative effects throughout the operation and environment and needed a fresh start.

The Solution

Throughout our engagement accompany made structural recommendations and managed a renovation budget that refreshed the residential environment, worked one-on-one with the leadership and sales teams to fine-tune their approach, conducted multi-site training opportunities and sales coaching to guide and install successful sales tactics and improve occupancy outcomes.

Project Materials

The Work

Testimonial

Levante Living owns and operates several retirement residences across Ontario. We engaged Jodi Flanagan to help train our sales and marketing teams. She is a wealth of information, a motivational speaker, and has an incredible ability to connect with people. I appreciated the fact that she took the time to get to know our company and followed-up with our team. With her help we were able to take our sales team to the next level. I would highly recommend her services. Thanks for your work, Jodi!

Kim Petersen
Vice President of Design & Brand Strategy, Levante Living

Client Overview

Levante Living had recently purchased this residence that had been a positive and popular senior’s residence in this small town in Southwestern Ontario for many years. Within the previous year, a competitor had entered the very small marketplace and disrupted the steady flow of new residents at Wallaceburg.

The leadership team had discussed and made improvements in many areas and were still not seeing occupancy levels return to a profitable place.

The accompany Marketing Environmental Audit formulated a plan that set Wallaceburg Retirement Residence on a positive journey over the next year.

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